Before establishing Cekette in 2018, Lal Bilgutay personally witnessed the systemic challenges within the denim industry, a sector notorious for its high minimum order requirements that often drive brands to overproduce in order to lower costs. This issue is not unique to denim; it is pervasive throughout the entire fashion industry, contributing to massive waste and environmental harm.

At Cekette, we address these challenges through multiple sustainable strategies. First, up-cycling forms a core value of our brand, allowing us to creatively repurpose existing materials and reduce waste. Second, rather than treating denim as a finished garment, we approach it as a fabric, integrating it into our collections with a tailored mindset. This tailored denim approach elevates the material beyond conventional use, enabling more versatile, refined, and durable pieces that break away from the typical mass-produced denim stereotype.

Most of our products are produced on demand, minimizing unnecessary inventory and fostering a slow, conscious production cycle. Through these combined methods, Cekette challenges traditional fashion manufacturing norms, promoting circularity, intentional design, and responsible consumption. This philosophy underpins our identity and drives our ongoing commitment to sustainability across every facet of our brand.